Multimedia Business to Business

We are a group specialized in multimedia B2B, which concentrates its operations in the integration of multiple communication channels and business between the industry and the retail of consumer electronics, home appliances, mobile phones, furniture, home appliances and IT.

Comprises the Azul Play, company established in 2005, organizer of trade fair Eletrolar Show, the largest fair in Latin America for consumer goods. Strictly business, known as the meeting point of the industry and retailers of all sizes of this sector.

The Editora C&C, present in Brazil since 1999, edits the Eletrolar News Magazine, flagship B2B publication of the electros market, with 20,000 copies per issue, 8 editions annualy, audited by IVC. Also publishes the Buyers’ Guide, the only directory for retailers focused on electros and IT.

The Group has the Weekly Newsletter, followed by 80,000 executives and the PORTAL ELETROLAR.COM, accessed by more than 30,000 professionals of the industry.

Eletrolarnews Magazine


Copies a Year


3.5 Million


Digital Marketing

Digital Strategy

Targeted and Assertive

Eletrolar Show

Largest Trade Show

of consumer Electronics in Latin America


Communicate with your market during the 365 days of the year, with intelligence, efficiency and technology.