The largest B2B show of consumer electronics, home appliances, mobile phones, furniture, housewares and IT in Latin America

Focused on business, Eletrolar Show & Latin American Electronics International Trade Show approaches industry and retailers of all sizes, stablishing brands, facilitating new partnerships, consolidates existing business relationships, eliminates trade barriers and promotes good business.

During four days, the trade show brings together industry and retailers of all sizes, giving them the opportunity to do new business, strengthen existing relations, stablish new sales channels, diversify portfolios and close business deals.

Carefully selected qualified visitors enables new opportunities. In 2016, Eletrolar Show & Latin American Electronics International Trade Show had the participation of important buyers from across Latin America. The event received 26,000 visitors, which were composed of buyers from: Argentina, Bolivia, Brazil, Chile, Colombia, Paraguay, Peru and Venezuela.

The trade show offers a diversified portfolio of products. Over 10.000 products and 700 brands. The most complete showroom for the industry and retail with 15 different product categories.


Eletrolar Show & Latin American Electronics 2017
From July 17th thru 20th – 1PM to 9PM
Transamerica Expo Center
Sâo Paulo – Brazil

+ THAN 700


+ THAN 10.000





In 2015, the fair received visitors from several countries, including Argentina, Bolivia, Chile, Colombia, Paraguay, Peru, Uruguay, Venezuela, Turkey, China, North Korea and Spain.

  • Buyers responsible for more than 26,000 points of sales in Brazil
  • Large, medium and small retail chains
  • Wholesalers & Distributors
  • Department stores
  • Home centers
  • E-commerce
  • Corporate market


  • Yearly

Eletrolar Show


Communicate with your market during the 365 days of the year, with intelligence, efficiency and technology.