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Azul Play

Azul Play is one of the most recognized B2B event organizers in Latin America. For 15 years, it has organized Eletrolar Show, the largest Brazilian trade show in the segment of consumer electronics, home appliances, mobile devices, furniture, housewares and IT. The first two editions of Eletrolar Show were held in partnership with Messe Frankfurt, a company that organizes some of the most important fairs in the world. In 2008, by fully taking over Eletrolar Show, Azul Play put its know-how at the service of the fair and made it the meeting point for the industry and retail throughout Brazil.

The company is also responsible for Smartphone Congress, Eletrolar Congress & Expo WTC, Artificial Intelligence Summit for retail, Latin American Electronics, Latin American Housewares, Electronics Home Argentina, Electronics Home & Mobile Miami and Latin American Housewares Miami.

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Present in Brazil, Argentina and Miami/USA, Grupo Eletrolar has been promoting, for 25 years, the communication and business between the industry and retail of consumer electronics, home appliances, mobile devices, housewares and IT sectors.


+55 11 3197-4949
R. Luigi Galvani, 42 - 5º andar
Itaim Bibi - São Paulo - SP - Brazil
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