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Multinational group specialized in B2B multimedia, which focuses its operations on the integration of communication and business between the industry and retail of all sales channels in the sectors of consumer electronics, home appliances, mobile devices, furniture, housewares and IT.

Grupo Eletrolar operates in Brazil, Argentina and the United States through events and publications that enable business opportunities between the industry and retail.

In Brazil, it organizes Eletrolar Show, Latin American Electronics International Trade Show and Latin American Housewares trade fair. It also publishes Eletrolar News Magazine, the online news web portal eletrolar.com and promotes the Presidents Event, where the industry gathers together for the annual overview balance, professional networking and to reward the most outstanding retailers in the sector.

Grupo Eletrolar also operates actively in Argentina by organizing Electronics Home trade show. It also manages the publications of Integración Empresaria and Guía del Comprador -the only guide that concentrates the information of more than 500 local companies of the sector- and develops the content of Integración Online, the news online web portal.

Grupo Eletrolar launched Electronics Home & Mobile in Miami/USA to narrow the communication and business between Latin American industry and retail eliminating barriers for business. The event is intended for markets in Central and South America, the Caribbean and players in South Florida/USA.


The largest database of the segment.
More than 100,000 registered professionals in Brazil.
More than 40,000 registered professionals in Argentina.

Grupo Eletrolar is a direct communication channel within the industry and retail.


Contact US

Present in Brazil, Argentina and Miami/USA, Grupo Eletrolar has been promoting, for 25 years, the communication and business between the industry and retail of consumer electronics, home appliances, mobile devices, housewares and IT sectors.


+55 11 3197-4949
R. Luigi Galvani, 42 - 5º andar
Itaim Bibi - São Paulo - SP - Brazil
Download here media kit